Digital v/s Offset Printing, which one suits you?

Offset Printing:

Offset printing, also known as lithography, is best for high volume industrial jobs. It’s perfect for B2B. If you have ever seen newspapers printing videos in any news channel or movie scene? That’s offset printing.

Method:

  • Offset printer works with four colors C (cyan), M (magenta), Y (yellow), and K (black). Offset printing also allows one custom ink colors called Pantone colors.
  • First, the printer burns the design onto metal plates—one for each color.
  • Next, the metal plates run over the rubber rolls for each color and image printed over the roll, and then paper runs between the rolls and the final image comes.

Advantages

  • Super print quality: As for the concern of image quality offset is best. It gives a distinctive and clean image quality.
  • Color fidelity: means accuracy and balance of colors
  • It can print on any kind of material
  • Although it takes a lot of investment to start an offset printing because you need metal plates. But for high volume, it’s very cost effective than digital printing.

Disadvantages

  • High cost: Offset best suits for high like more than 500, volume production. For low volume, it is worse. As mentioned above metal plates need to be prepared before that need cost and time.
  • Time requiring: Unlike digital printing which prints with just a few clicks, offset requires time. And the reason is the same, it requires metal plates.
  • Difficult to handle errors. Unlike digital printing in which you can customize design easily, in offset printing if an error occurred on metal plates the whole batch will ruin and the process starts over again.

Here is the link of video, see how offset printing works. Offset Printing Process

Digital printing:

The inkjet or laserjet printers you use in the office! Our digital printers.

Method: Digital printers skipped the proofs, rubber rolls, metal plates, and directly prints on the surface with ink or powder toner.

Advantages

  • Low cost: for the low volume, it cost low but not good for high volume. Offset is the best to suit high volume.
  • Less time requiring: As digital printing does not need metal plates. It’s less time-consuming.
  • Low risk: You lose less production due to an imbalance of color or water.
  • Easy to customize: If you are printing visiting cards and on half of them you want location and number to be different, then it’s easy to do.

Disadvantages:

  • Fewer types of material to print on.
  • Less color fidelity: Unlike offset printing which mixes inks and results closer to the actual result. Digital printing uses inks which has less color accuracy.
  • High cost: for high volume.

The summery is that your decision depends upon the following factors.

  1. Volume
  2. Budget
  3. Time
  4. Color quality