5. Some amazing case studies
1. Smashbox Cosmetics used Touchcode’s conductive ink
Smashbox Cosmetics used Touchcode’s conductive ink to embed an invisible code on a card that was included in its eyeshadow packaging. The card invited customers to visit a website, touch their mobile device to the card, and unlock a series of exclusive online video tutorials where they could learn professional makeup tips.
Because the code was invisible to the consumer, it did not interfere with the graphic design or copy on the card. Consumers simply typed a short URL into their mobile device, then touched the “connected” card to the screen to unlock the content. The campaign achieved a 23% activation rate, with a return user base of 50%, and increased website traffic by 1,300%
2. Tetra Pack: The famous food processing company want to educate their consumers about their efforts for environment through sustainable and eco-friendly packaging. So hired a company who developed a game that is associates with a QR Code. When consumer scan the code, the start and they get to know about this company’s efforts in a fun way J.
The game was developed company named Appetitecreatives.
According to them the result was beyond their expectations. So far they have achieved 43,397 scans on packaging, 49,584 users played the game, which lead to 513,951 website page views with 2:00 min average time spent on the page.
3. Bayer Pharmaceuticals: Headquartered in Leverkusen, Germany, multinational pharmaceutical and Life Sciences Company Bayer AG is the biggest of its kind in the world.
Bayer wanted to provide a way in which users, sometimes young women who may be embarrassed to ask, could have the opportunity to explore contraception methods. The same company Appetitecreatives created a bright, bold, reassuringly professional app that worked instinctively. The design had to be simple, gorgeous and inviting. A personalized questionnaire was used to help users choose which contraceptive method is the best for them. At the end of the short set of questions around lifestyle and personal choices, the user receives feedback about different methods and which are the ones that fit her the most. The results could be downloaded to their phone or emailed, to be discussed with their doctor or researched and they could share the app by Whats app.
You can see all the projects this creative company has done for Tetra Pack and other brands.
is that the Smart Packaging is becoming the integral part of business. The most important aspect is ease to access about the info of product and supply chain security. Fake companies cannot stole the specific identities of products. It belongs to only the original company who know about the product, and product is attached with company online system through RFID, or NFC chips.